industry expertise
market research for the
restaurant industry
rise to the
occasion
Whether you are an owner-operator with a few locations or leading insights for a national chain, you can agree that the restaurant industry is like no other because it offers a truly multi-faceted experience. Guest satisfaction is anything but straightforward. It’s based on everything from the food to the ambiance to the service, each one of which can be difficult to standardize across locations.
The industry also faces the usual challenges inherent in trying to reach customers from different generations and backgrounds — from QSR and fast casual to casual and fine dining. Restaurants must continually contend with this long list of influencing factors to attract new customers and keep current ones coming back.
Running a college, hospital, or corporate dining program? Visit our food service industry page →
restaurant
challenges
we address
Guests change. Tastes change. What felt like hospitality last year can feel dated the next. The questions we hear most from restaurant teams:
- what factors influence someone’s in-the-moment decision on where to dine?
- what influenced people to choose another place to eat and how do we get them back?
- how are we appealing to customers with different situational drivers?
- what white space opportunities exist for our menu?
- how can I optimize my menu to my customers’ ever-changing tastes?
- how does our business cater to parents and children?
- how is our business perceived by various multicultural cohorts?
- where does self-service technology make sense for our guests, and where do they still crave the human touch?
customized
insights
Complex questions like these require a customized insights solution. And because external factors are always influencing people’s attitudes and behaviors, the research should be ongoing to ensure that your restaurants evolve to meet the changing needs and desires of your guests.
the right
research recipe
C+R Research is uniquely qualified to help you answer your burning issues and guide you to the right strategies and tactics. With over 65 years of restaurant marketing research under our belts, we’re proud to offer a holistic research style that includes a huge variety of qualitative and quantitative methods; traditional and innovative techniques; and strategic and tactical approaches.
custom market
research solutions
No two concepts are the same, so no two studies should be either. We build each one from scratch, mixing methods like these:
C+R does it all
under one roof.
all-in-one
While other restaurant market research companies may specialize in one area, C+R can do it all under one roof. This allows for seamless coordination between different phases, which makes for better outcomes for your business and your customers.
something special
Your establishment offers diners something special that they can’t find anywhere else. We consider it our mission to help draw that out to solidify your unique position in the market. The more you know about your customers, the better you can ensure that you offer a memorable experience tailored to their needs.
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